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Personalization in record packaging is one thing. Personalization on the actual record, via an etching, is something entirely different. While doing research for SSD004, we came across this example of a custom etching for each customer.

Label: Hand Held Heart
Catalog Number: hhh.08
Record: Orchid / The Red Scare, Split 7″
Pressing Information: 1st pressing (2000 black vinyl, gold labels) / 2nd pressing (1000 black vinyl, yellow labels)
Availability: Out of Print

The version shown below was for mail-order only. 108 were pressed as two one sided 7″s. Each record was hand etched on the “B” side with the name of the recipient.

custom etching

custom etching

accompanying letter

accompanying letter